As we adjust, transition, and evolve our brands to be more accessible online, it’s all the more important to ensure your message is given in a clear, concise manner. If you realized you need a plan that allows for flexibility yet controlled messaging, especially during these last few months, the (Re)Building a Brand Online workshop will help you better understand how to share your message effectively and efficiently with your community. ⁠

what

This session focuses on how to create a social media marketing strategy for the “now” while laying a foundation for what comes next.

Who

If you’ve had to make a hard switch getting your brand “more” online, possibly transitioning from a primarily analog-based service to now relying on the good graces of social media to get the word out, this session is definitely for you. Or if you feel like your brand isn’t quite reaching your intended community, growing your audience, or unsure where to start, this session is also for you.

Why

Prior to the pandemic, I led Building a Brand Online workshops for business owners and management teams to help them better understand how creating and purposefully implementing a digital strategy into their current marketing plans would greatly benefit how they used the platforms instead of thinking of it as a “oh yeah - we should post this” moment. 

During the pandemic and the current state, these sessions are now available to small business owners and individuals who need - or want - to switch gears and rebuild their brand “online” and reach their current customers while growing their audience, thus expanding their loyal community and customer base. 

Want more insight on why it’s important to rebuild - or at the very least edit and update - your brand’s strategy right now?
Listen to my interview on Renia Carsillo’s podcast about Brand & Messaging Management in Difficult Times.

Investment: $395

Workshop Outline

 

1) Share

Learn how your brand’s story can create trust & loyalty.

2) Audit

Discover why an audit is a strategy’s foundation.

3) Plan

Create a strategy to save you time & sanity.

4) Evolve

Understand how to keep your current audience interested while attracting new followers.

5) Balance

Create a brand that works in digital and lives in analog.

 

Workshop Takeaways

By the end of the session, you'll have the resources for - and an understanding of how to apply - the following specifically to your brand:

 

  1. Conducting a brand and social media platform audit.

  2. Researching and creating a hashtag strategy.

  3. Creating a platform strategy that will build a loyal audience.

  4. Evolving your current audience while attracting new followers.

  5. Engaging your brand in both the digital and analog world.

 
 
 

We firmly believe in community over competition.

If you wish to book a workshop for a group, please email us. We suggest keeping group workshops small with 4-5 individuals to encourage conversation and a sense of community to help one another; however larger groups (or teams) can be accommodated.

And please note: this is a “no pitch” zone. We dive right into the work. You won’t have to sit through 15-minutes of a timeshare-like pitch, nor will you get harassing emails afterwards asking you to sign up for additional services.

 

Investment: $395

Includes: 90-minute 1:1 workshop on Zoom, 56-page workbook for you to use during the workshop and complete on your own, and access to a private page full of examples to help you further build your strategy once the workshop is completed. To book your session, tap the link below. Payment required to secure your session time.

 

Important note

This isn't about getting a massive new following overnight, how to Gary V your business with some sort of hustlers-only-formula, or outsmarting the algorithm. This is about creating a purposeful path to build your brand with solid footing while understanding how the algorithms play a part in it, as well as how your brand's digital work comes to life in the real world. Ready to create a strategy with purpose? Sign up now.

Have questions? Drop us a line.

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