As someone who has crafted numerous editorial calendars based on an strategy, posting outside the plan can be tough. On the flip side, with more and more people changing up how they view brands and use the platforms, involving HR can be both an incredible recruiting tool and a refreshing way to share a brand’s story. And you know what? Boom. Content made and problems solved all in one.
Read MoreAre there times you should push sales content? Absolutely. That’s the 20 of the 80/20 rule - make the pitch why your product or service fills a need or solves a problem - but the rest of the time, focuse on meeting folks where they are, listening to their needs, and offering content to help solve problems they may be facing.
Read MoreThe key difference from the social platforms: we ‘google’ with an idea of what we want or need, or have a question we’d like answered. Using the market example: we go to a farmers market to get food and support local farmers and producers; not to buy an airline ticket. Same goes for when we use a browser - we have a general idea of what we’re looking for or a question we’d like answered.
Read MoreIf a brand is creating content specifically for Instagram, then simply hitting that “share” option, so the exact same content pops up on their Facebook page, a majority of the brand’s audience - 91% if we directly apply Pew’s findings - will potentially see the exact same post if they’re following on both platforms. That’s like hearing the exact same songs in the same order when you switch playlists.
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