Partnering with an individual can be a great way to help build brand awareness, announce a new service, or introduce a product to new audiences. Having a process in place - a checklist of sorts - before asking an Influencer, Ambassador, or Affiliate to work with your brand will help make it a smoother process.
Read MoreDigital Empathy is a necessity for brands in 2020 and beyond. It’s no longer a lofty goal. If we fast forward from my talk in early March to today, it's never been clearer how much brands desperately need to make Digital Empathy the center-point of their strategies, especially as we're squarely in the Conscious Consumer Era and rethinking how to best approach our audiences.
Read MoreWhat does determining a brand audience have to do with creating a strategy? By establishing who we are reaching and who we want to reach we’re able to create and target content and campaigns toward a specific group. Here are 5 questions to ask to help better determine your brand’s audience…
Read MoreIf a brand is creating content specifically for Instagram, then simply hitting that “share” option, so the exact same content pops up on their Facebook page, a majority of the brand’s audience - 91% if we directly apply Pew’s findings - will potentially see the exact same post if they’re following on both platforms. That’s like hearing the exact same songs in the same order when you switch playlists.
Read MoreOne day, a shooting was shown live on a platform and instantly went viral. I completely broke down at my laptop. Every time I closed my eyes, I saw those videos playing over and over again. It had simply become too much.
Read MoreI’ve seen first hand how great an influencer’s partnership can be for a brand, improving awareness, reach, and engagement. I’ve also read my fair share of generic pitches from influencers, often sent without showing any value or trust, - and often quickly dismissed by my clients.
Read MoreRelationship Matters: how close you are to the other account in terms of engagement is important. In other words, any and all engagement, including reciprocal engagement and direct messages, bumps up an account in your feed.
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