While the immediate blow was hard, it took a willingness to be creatively agile to answer those questions. The willingness to adopt truly made a difference for so many. brands. What else did they do? They reviewed their message to ensure it best fit with their key audience.

Digital Marketing, Social StrategyAsia RauMay 27, 2020The Strategic AmpersandPandemic, Marketing Personas, Client Personas, Audience Reach, Audience Engagement, Marketing Strategy, Social Media Strategy, Consulting Services

How to Create Client Personas

Client Personas - also known as Marketing, Customer, or Buyer Personas - are descriptions and representations of a brand’s key clients. And they can make people say “This was written for me!" while reading your e-newsletter, Instagram post, or reviewing your brand's resources.

Digital Marketing, Social StrategyAsia RauMay 7, 2020Marketing Personas, Client Personas, Brand Awareness, Audience Engagement, Content Planning, Content Creation, Marketing Strategy, Social Media Strategy

5 Questions to Ask to Determine Your Brand’s Audience

What does determining a brand audience have to do with creating a strategy? By establishing who we are reaching and who we want to reach we’re able to create and target content and campaigns toward a specific group. Here are 5 questions to ask to help better determine your brand’s audience…