Instagram Engagement Myths & Real Metrics

I take three actions with his posts: 1) swipe through the pics or watch the watch the video, 2) tap to read all the content, and 3) ‘like’ the post. Three points of fairly consistent engagement and I’m delivered his new posts in a very consistent manner whenever I hop into the app. This is the algorithm working and working well. (And note: no saves, no shares - just watching, reading, and liking. Basically the algorithm thinks we’re friends - and who am I to correct that?)

Digital Marketing, PlatformsAsia RauApril 10, 2021The Strategic AmpersandInstagram Algorithm, Instagram, Content Creation, Content Planning, Audience Engagement, Audience Reach, Social Media Strategy, Social Media, Brand Awareness, Brand Partnerships, Influencer Marketing, Influencers

How to Create Client Personas

Client Personas - also known as Marketing, Customer, or Buyer Personas - are descriptions and representations of a brand’s key clients. And they can make people say “This was written for me!" while reading your e-newsletter, Instagram post, or reviewing your brand's resources.

Digital Marketing, Social StrategyAsia RauMay 7, 2020Marketing Personas, Client Personas, Brand Awareness, Audience Engagement, Content Planning, Content Creation, Marketing Strategy, Social Media Strategy