Digital Empathy is a necessity for brands in 2020 and beyond. It’s no longer a lofty goal. If we fast forward from my talk in early March to today, it's never been clearer how much brands desperately need to make Digital Empathy the center-point of their strategies, especially as we're squarely in the Conscious Consumer Era and rethinking how to best approach our audiences.

Digital MarketingAsia RauOctober 25, 2020The Strategic AmpersandSocial Media Management, Pandemic, Tips, Audience Engagement, Marketing Strategy, Marketing Personas, Platform Strategy

How To Create Content During a Pandemic

While the immediate blow was hard, it took a willingness to be creatively agile to answer those questions. The willingness to adopt truly made a difference for so many. brands. What else did they do? They reviewed their message to ensure it best fit with their key audience.

Digital Marketing, Social StrategyAsia RauMay 27, 2020The Strategic AmpersandPandemic, Marketing Personas, Client Personas, Audience Reach, Audience Engagement, Marketing Strategy, Social Media Strategy, Consulting Services