Posts in Social Strategy

An Influencer's Checklist Before Asking a Brand to Partner

I’ve seen first hand how great an influencer’s partnership can be for a brand, improving awareness, reach, and engagement. I’ve also read my fair share of generic pitches from influencers, often sent without showing any value or trust, - and often quickly dismissed by my clients.

Platforms, Digital Marketing, Social StrategyAsia RauNovember 13, 2019The Strategic AmpersandInfluencer Marketing, Influencers, Brand Partnerships, Instagram, Tips

Breaking Down the Instagram Algorithm in 3 Acts

Relationship Matters: how close you are to the other account in terms of engagement is important. In other words, any and all engagement, including reciprocal engagement and direct messages, bumps up an account in your feed.

Platforms, Social Strategy, Digital MarketingAsia RauNovember 13, 2019The Strategic AmpersandInstagram, Instagram Algorithm, Algorithm, Tips, Audience Reach, Audience Engagement, Social Media, Platform Strategy